Emami to get into edible oil retail market

The company, which has set up a Rs 250 crore plant at Haldia in West Begal, expects sales from the edible oil business to be around Rs 1,500 crore to start with.

"If everything works out well and things go as planned, then we will be in the retail business of edible oils by March next year," Emami Director Aditya Agarwal said.

 

He said Emami would leverage on its FMCG marketing and strength to push its edible oils.

"Currently, we are still in the process of deciding on the brand of edible oil for the retail market but as we already have a huge sales network for our FMCG products, we should be able to get advantage of the Emami name," Agarwal said.

Emami had started bulk supplies of edible oils from its Haldia plant, which has a capacity of five lakh tonnes a year, to industries mainly to biscuit manufacturers a couple of months back.

"We have plans to come up with palm oil, soya oil and rice bran oil. By January next year the edible oil business will be in full steam. Our aim is to be amongst the top players in the next two to five years," Agarwal said.

The company is expanding its supply network to eastern UP, Bihar, Maharashtra, Orissa, Jharkhand and the North Eastern states, he added.