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File complaint against misleading ads to ASCI through WhatsApp

Consumers can WhatsApp the objectionable ad to +91 77-100-12345, ASCI would lodge 'suo moto' complaints

Press Trust of India  |  New Delhi 

Consumers can now file complaints against misleading commercials by to advertising watchdog Advertising Standards Council of India (ASCI) through mobile messaging app

Consumers can now the objectionable advertisement to +91 77-100-12345, from where the ASCI would lodge 'suo moto' complaints using this number.

Consumers can send pictures of print ads, hoardings, packaging or screen shots of websites, Links of YouTube videos etc and a ASCI team would be scrutinising these complaints and take it further if found valid, ASCI said a statement.

"ASCI is empowering consumers by making it more accessible. Today almost every person with a smartphone is using messaging services such as Technology makes it possible for them to flag false, misleading or offensive ads instantaneously and anytime anywhere while on the go," ASCI Chairman Benoy Roychowdhury said.

WhatsApp will serve as only the first touch point for consumers to reach ASCI with their main objections and images of the objectionable advertisement.

Last year, it had launched a mobile app to connect with the consumers and curb misleading advertisements.

First Published: Thu, March 10 2016. 17:48 IST