FMCG recovery likely in 2020; Nielsen, CRISIL predict double-digit growth

According to Nielsen's estimates, India's Rs 4 trillion FMCG market is expected to grow by 10% in calendar year 2020 (CY20)

After falling for five quarters, a recovery in growth could be on the horizon for the country’s fast-moving consumer goods (FMCG) sector. Both market analyst Nielsen and rating agency CRISIL say the fourth-largest FMCG market in the world will bounce back in 2020 — starting with the quarter ending March 2020.

According to Nielsen’s estimates, India’s Rs 4-trillion FMCG market is expected to grow by 10 per cent in calendar year 2020 (CY20). In the current quarter, it could grow by 8-9 per cent by value. This will be a significant improvement from the previous quarter, when the market grew by