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Gionee signs Virat Kohli as brand ambassador

It will be establishing 500 brand stores in India, double retail representatives' strength to 20,000

gionee, Arvind Vohara, Virat Kohli
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Arvind R Vohara, CEO & MD, Gionee India along with Gionee's New Brand Ambassador Virat Kohli

BS Reporter Mumbai
Mobile handset brand Gionee has roped in Indian test captain Virat Kohli as the brand ambassador. The poster boy for Indian cricket will be joining Bollywood actor Alia Bhatt who was roped in a few months ago. The announcement of Kohli's appointment was made alongside the announcement of Gionee clocking 1.2 crore customers in India.

Gionee has two manufacturing units in India and is continuously beefing up its brand and marketing initiatives with the aim to grow as much as 2.5 times in 2017. 

As part of this, it will also be establishing 500 brand stores in India along with doubling their