GM launches Chevrolet SRV in Chandigarh

Chandigarh, having the highest per capita income among the Union Territories and states, has become an important market for automobile rollouts.

This time it was General Motors, with its launch of the Chevrolet SRV (Sports Recreational Vehicle).

A company executive told Business Standard Chandigarh was the fastest-growing market after the National Capital Region. He said the new vehicle was in the price range Rs 6.97-7.51 lakh.

The company has adopted a marketing strategy to promote the vehicle through the website www.srvchillzone.com.

"The profile of the SRV vehicle is unique and tapping the net users would be key part of the marketing strategy. It is a niche market product and young executives from the corporate sector are the potential buyers of the new vehicle," an official said.

He said the Chevrolet brand was growing at 44% in India. "We sold 30,000 units last year and plan to sell about 50,000 vehicles this year", he added.

The Punjab market contributes about 12% of the total sales of the Chevrolet in India. "Punjab is a market for diesel vehicles but the Aveo, which was launched in the beginning of the year and is a petrol car, has been doing well," he said.

He said India was the fourth-largest market for the Chevrolet in Asia after Japan, South Korea and China but was the fastest-growing market.