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Godrej Appliances ropes in Ayushmann Khurrana as brand ambassador

This is in alignment with the brand's vision of becoming India's most preferred appliances brand, a statement said

Topics
Ayushmann Khurrana | Godrej Appliances  | Bollywood

Press Trust of India  |  New Delhi 



Godrej
Godrej

Godrej group consumer durables maker on Monday said it has onboarded actor as a brand ambassador for its range of products.

This is in alignment with the brand's vision of becoming India's most preferred appliances brand, a statement said.

The actor, known for his diverse portrayals and recipient of several awards, including a National Film Award, will feature in a series of campaigns for the brand, starting this April.

Commenting on the development Business Head and Executive Vice President Kamal Nandi said: "With rising demand, we wanted to ensure that we also strengthen our brand recall. A careful evaluation led us to who shares a lot of synergy in values with the brand."

He further said this is also in alignment with the brand's vision to become the most preferred appliances brand in India by 2030 and deliver 100 per cent growth over the next three years and over 40 per cent in FY23.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


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First Published: Mon, March 28 2022. 21:08 IST

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