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Harley in talks with Hero for distribution deal after exiting India: Report

Harley, known for its heavy touring motorcycles, struggled in India mainly because of high import duties

Harley-Davidson's new electric motorcycle, LiveWire, is shown in this handout photo released by Harley-Davidson. Photo: Reuters
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Harley's 33 dealerships will likely come under Hero's management under the new arrangement, said one of the sources.

Aditya Kalra & Aditi Shah | Reuters New Delhi
Harley-Davidson Inc is in advanced talks with India's Hero MotoCorp for a distribution deal which will allow the U.S. firm's iconic motorcycles to be sold in India, after it stops local manufacturing there, three sources told Reuters.
The Milwaukee-based company said on Thursday it will stop sales and shut its manufacturing plant in India, effectively abandoning the world's biggest motorcycle market after a decade of unsuccessful efforts to gain a foothold.
Harley however is in talks with Hero MotoCorp to enter into a distribution arrangement that will allow the Indian company to import and sell Harley bikes as its sole distributor, two

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First Published: Sep 25 2020 | 3:10 PM IST

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