India's largest two-wheeler manufacturer Hero MotoCorp today appointed Ashok Bhasin as its head of sales, marketing and customer care. Bhasin will report directly to Pawan Munjal, vice chairman and managing director, Hero Motocorp.
All the vertical heads in the national sales, marketing and customer care function such as head national marketing, head national sales - learning and dealer development and head national service and CRM will report to Bhasin.
Bhasin joins Hero from UK-based Reckitt Benckiser where he was heading their operations in entire Central Africa as general manager and as managing director, RB Nigeria. Prior to that he worked for Whirlpool as director (marketing) India, leading onto global director, Whirlpool Corp USA.