Hp Lines Up New Imaging Products

Hewlett-Packard (HP) India has embarked on its largest ever consumer product roll-out with a range of 22 new digital imaging products backed by a massive $200 million global adspend on promoting the entire range.

The products will be introduced in India in a phased manner and would include photosmart printers, inkjet printers and scanners. The products have been the outcome of research and development efforts of over three years and involving an investment of around $ 1.2 billion.

Ashwini K Aggarwal, country manager, Hewlett Packard India, said,