You are here: Home » Companies » News
Business Standard

Indians take fancy to ski-holidays this winter

Tour operators see 10-15% growth in business this season

Sohini Das  |  Ahmedabad 

The trips to the mountains get a little more thrilling, as the traveller dons ski gear to glide down the Indian Himalayas or the Swiss Alps.

As the Indian traveller evolves, he is looking at unique travelling experiences and ski-holidays are fast emerging as a popular sport amongst the young traveller, say tour operators.

Madhav Pai, chief operating officer, leisure travel outbound, Thomas Cook (India) Ltd, said, "The Indian traveller is increasingly demanding new and unique experiences. Ski itineraries find strong resonance with our strongly growing youth market, always on the look out for outdoor activity and adventure."

Apart from the popular European ski destinations, Thomas Cook has come up with tour packages for places like Whistler-Canada, Aspen-USA, Australia-New Zealand, Auli-India and South Africa’s Tiffindell in the Eastern Cape.

"While ski travellers currently form a rather niche audience, our luxury brand 'Indulgence' has seem encouraging growth from an audience comprising the high-networth-individuals, for whom ski vacations becoming a once-a-year must do holiday", Pai adds.

As the interest in adventure holidays grow, most tour operators see a growth in demand for ski holidays this winter, compared to last year. "Going by the number of enquiries, we are expecting 10-15 per cent higher demand this season compared to last year", said Prateek Majumder, head, marketing and strategic alliances,

He added that though these are early days, demand for such holidays, both domestic and international destinations, is on the rise.

Domestic bookings constitute around 70 per cent of's  total bookings and  international accounts for the rest. Popular domestic destinations include Gulmarg in Kashmir valley and Auli in Uttarakhand, while international destinations include Swiss Alps and Australia.

Operators like SOTC India are coming up with customised tour packages according to specific customer demands. As the company recently launched its tour packages to Austria and Switzerland, Daniel D’Souza, head sales business-to-customer, tour operating, Kuoni India, that owns the SOTC brand, says "We do offer customised ski holidays based on the specific requirements of the travelers. Ski holidays are the latest trend in luxury holidays, a very natural progression in the growth of the Indian holiday market."

Adding a little more thrill to the already exciting ski experience, heli-skiing is emerging as a popular sport here. Eurocopter, a Europe based  aeronautical group, has entered into the space of offering heli-skiing services in India. "Our helicopter, the Eurocopter AS350 B3, was used by the three  heli-ski stations opened during the 2011-2012 season", said Cécile Arnaud, sales and marketing director, South Asia, Eurocopter.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, October 05 2012. 16:09 IST