Intex to spend Rs 10cr on marketing

Intex Technologies (India) Ltd expects to spend Rs 10 crore on marketing initiative during the current financial year following its foray into the consumer electronics segment.

Addressing a press conference, Narendra Bansal, managing director of Intex Technologies, said with higher disposable income in people's hands, the consumers electronics market was a growing segment.

Intex Technologies diversified into consumer electronics last year. Prior to this, the company was into hardware and computer peripherals.

The company clocked a total turnover of Rs 186 crore during 2005-06. Bansal said, "We expect to garner Rs 70 crore from the South this year as compared to Rs 43 crore recorded in the last financial year."

Intex has about 110 distributors in South India. The company plans to increase this number to 170 during the current financial year.

The growth drivers of the company are computer speakers, personal computers and UPS. Intex Technologies largely imports its products from its Chinese component manufacturing units.

The company also has a plant in Jammu, which manufactures headphones, UPS, superwoofers.

Bansal said the company would launch an MP3 player and a digital camera this year in the consumer electronics segment.