Hospitality chain Leela Palaces, Hotels and Resorts today unveiled a new brand identity, including a new logo and a revamped website as part of an image makeover.
A comprehensive plan will guide the transition of the new identity at existing and upcoming properties which also includes signages, advertising creatives, guest facing materials, sales and marketing collaterals, stationery and amenities, the company said in a statement.
Commenting on the initiative, Leela Palaces, Hotels and Resorts Chairman and MD Vivek Nair said: "The Leela Group's new brand identity is a tribute to The Leela's past and future, and articulates the brand's promise to offer only the finest luxury experiences, in settings that are the essence of India.
"Now is the time to not only continue redefining luxury which the Group is known for, but also to reflect it in everything that bears our name," he added.
The change marks a highpoint for the Group, which has evolved from one hotel on the outskirts of Mumbai, into a network of eight properties in prime destinations across the country over the last 25 years, the company said.
The new brand identity is a result of a collaboration with internationally renowned branding experts, Landor Associates, Paris; Rare Medium, Atlanta and a master Indian calligrapher, Satya Rajpurohit.
The company said its website has also been revamped and will also be fully optimised for iPads, iPhones and other mobile applications.
"The Group plans to double its portfolio in the next four years, adding four new luxury hotels and two branded Leela Residences to its portfolio," the company said.