The leading jewelry retail chain, Malabar Gold & Diamonds, has signed Kareena Kapoor as their brand ambassador.
“Kareena Kapoor is an epitome of beauty and style and we are extremely delighted to have her as our brand ambassador. She symbolises contemporary India and represents the emerging youth of this country. Her presence in our communication will enhance our brand equity and will help us to move seamlessly into the northern Indian market which is our focus for the coming years,” said MP Ahammed, chairman of Malabar Group.
Malabar Gold & Diamonds is opening 40 outlets in the coming months and out of this 20 will be in the northern India region. Their first showroom in Mumbai will be inaugurated on April 7.
This will be followed by Rajkot (Gujarat) on April 14, and Kurla (Mumbai) in April end. By May and June, they will open their showrooms in Jaipur, Ahmedabad and Gurgaon. The company has targeted to open their 100th showroom in Kolkata in the month of August.
“I am happy to be associated with Malabar Gold & Diamonds who have introduced the Brides of India concept showcasing the traditional and vibrant rituals and colourful jewellery of brides across India,” Kapoor said.