Max Bupa introduces Health Assurance
Will provide health funding in situations like critical illness, accidental death or permanent total disability

Health insurance company Max Bupa has launched Health Assurance, an assured cash benefit plan.
Max Bupa’s Health Assurance will support customers with health funding in situations such as critical illness, accidental death or permanent total disability.
The plan will also meet incidental expenses including travel, food and stay costs of the family members that an insured would incur during hospitalisation.
Health Assurance would give customers an opportunity to create their own guaranteed benefit plan as one could choose to buy this plan for themselves or their entire family, with an option to choose all or any of the three covers.
The customers also have the option of choosing their own sum insured for the guaranteed cash payment ranging from Rs 3 lakhs to Rs 10 lakhs in case of critical illness cover, Rs 5 lakhs to Rs 25 lakhs for personal accident cover and Rs 1,000 to Rs 4,000 per day as daily cash benefit under hospital cash.
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The critical illness cover would provide assured cash benefit equivalent to policy cover on diagnosis of 20 key critical illnesses including cancer, open chest coronary artery bypass surgery, first heart attack, open heart valve replacement or repair, stroke, major organ transplant, coma, kidney failure among others.
Under the hospital cash benefit, the customers could avail lump sum payment for each day of hospitalisation.
Neeraj Basur, Chief Financial Officer, Max Bupa said, “Health Assurance is an easy to understand yet comprehensive guaranteed cash benefit plan that is designed to ensure that customers have the freedom to choose their course of action and treatment in case of any emergency, just like they choose their own health regimen to stay healthy. The cash payout of the sum insured will help them protect their savings so that they can utilise them the way they have planned and not for medical emergencies, giving complete financial security and peace of mind."
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First Published: Oct 11 2012 | 4:01 PM IST

