Mudra Sets Up New Division

Mudra Communications has set up a pharma communications division, Brand Therapist, to cater to the needs of Indian pharmaceutical companies gearing up for the 2005 product patent regime.

The division, which was launched in Gujarat today, will start operations in Mumbai, Delhi and Bangalore within a period of two months.

Set up specifically to cater to the communication requirements of pharma companies, Brand Therapist has already bagged orders from Cadila Machinery, Torrent Group and Talent India.

The company is currently negotiating with a dozen other pharma majors around the country.