Myra Vineyards enter Pune market

Includes two reds, Shiraz and Cabernet, and two whites, Chenin Blanc and Sauvignon Blanc

Hrishikesh Joshi Pune
Bangalore based Myra Vineyards has launched its wine in Pune which include two red wines, Shiraz and Cabernet and two white wines, Chenin Blanc and Sauvignon Blanc.

Ajay Shetty, founder and managing director, Myra Vineyards said, “We are committed to provide quality wine to our consumers, demystifying the wine drinking experience making it an uncomplicated drink, which could be enjoyed by everyone and on every occasion. Myra aims to deliver products that offer even the most judicious connoisseurs an experience to cherish. The Indian wine market is growing hugely in terms of both production and consumption and has the potential to become a significant player across the globe.Headquartered in Bangalore, Myra Vineyards will be currently available in Maharashtra and Karnataka thereafter will be available in Delhi and Goa by end of this year."

Speaking about the challenges of wine market in India, Nihil Agarawal,chief advisor and wine consultant, Myra Vineyards said, "Wine business in India is not easy. Our wine culture is hardly 20 years old. Food is one of the important factors in wine consumption. Indian wine market is very competitive. First of all, we need to create culture for wine consumption. Wine making is both an art and science."

The grapes are currently grown by contract farmers in Nashik and near Bangalore, but Shetty has already acquired over 70 acres of land on the outskirts of Bangalore to set up his own vineyard. They currently produce about 5000-6000 cases a year.

With 65 wineries, the Indian wine market is growing at 13 per cent annually with the revenues of Rs 800 crore. India is exporting wines to 22 countries. Wineries produce about 17 lakh cases every year and another three lakh cases are are imported every year. 

First Published: Sep 05 2013 | 8:54 PM IST

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