You are here: Home » Companies » News
Business Standard

Nano Ganesh likely to be bundled with Nokia phones

K Rajani Kanth  |  Chennai/ Hyderabad 

Ossian Agro Automation Private Limited, a Pune-based manufacturer of rural wireless automation systems, is in dialogue with Nokia to offer ‘Nano Ganesh’, a product which allows farmers to use mobile phones to remotely monitor and switch on or off their irrigation pumps, bundled with the Finnish company’s handsets.

“We have already discussed a few business models (including distribution and bundled offer) with the marketing officers of Nokia in Maharashtra to aggressively push our Nano Ganesh technology into the market. If we are recommending Nokia phones with Nano Ganesh, why not promote our technology along with their handsets? We are awaiting a positive response from them soon,” said Santosh Ostwal, chief executive officer of Ossian Agro.

Ostwal was speaking to Business Standard on the sidelines of Oracle’s JaveOne 2012 event, which kicked off in Hyderabad on Thursday. Oracle presenters will share the company’s vision for Java at the two-day event in which over 2,000 Java developers are participating.

Ossian Agro, which first tested Nano Ganesh in Maharashtra in 2008, has so far installed 15,000 units, mostly using Nokia devices, in Maharashthra, Gujarat, Rajasthan, Andhra Pradesh and some parts of Odisha and Madhya Pradesh. Nokia has recognised Ostwal’s work at the All Innovators contest in Barcelona last year with a cash prize of $25,000.

Nano Ganesh is a circuit board connected to the existing starter of an irrigation pump. A farmer has to simply dial a number (from a mobile phone or a fixed line) dedicated to a Nano Ganesh set and then punch the on or off code to control the pump set.

Maintaining that addressing water management-related issues in the hinterlands is still on top of Ossian’s agenda, Ostwal said “the company is exploring urban India and would launch newer versions of Nano Ganesh to monitor water levels in roof-top tanks and remotely control diesel generator sets in due course.”

Even as it is in the process of covering the entire country in the next three years, Ossian is gearing up to go overseas as well. The company has struck deals in 16 Caribbean countries in 2011 and is planning to licence its technology to local technicians.

To scale up its activities and platforms, Ossian is looking at raising Rs 7.5 crore, of which Rs 2.5 crore would be utilised to train 5,000 ‘Agro Electronics Commandoes’, who could penetrate the technology into remote areas against all odds.

“Venture capital firms are shying away from investing in like us. Hence, we are looking at low-interest debts and are already in discussion with a couple of investors,” Ostwal said, adding that the company was aiming at deploying one million units of Nano Ganesh in the coming year.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, May 04 2012. 00:19 IST
RECOMMENDED FOR YOU
.