New offer from Thomas Cook India

To focus on the leisure travel business, Thomas Cook India (TCIL) has launched its new premium holidays brand "� 100 per cent Holidays. The brand will be used for the company's product offering in the international group holidays segment as well as for the customised individual holidays segment.

Madhavan Menon, MD, TCIL, said, "We felt there is a need to create a specialised and distinct holidays brand. We are fully focused on further growing our leisure travel segment and this brand will bring our holidays product into sharper focus and create a clear and distinct identity for it."

The new service brand will be positioned as a premium holidays brand in this segment. The launch will be supported with a multimedia national advertising campaign.