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Online store innovates through new app

Can share personalised experience with friends through any social media platform

M Saraswathy  |  Mumbai 

Online lifestyle merchandise store by Krsna Mehta is attracting customers through their application 'iLike'. This application helps a shopper personalise their experience by serving as a tool for sharing their wish-list on social networking portals.

This application serves as an interactive wish-list that can be shared with one's friends on any social networking site you please to. It works like a Gift Registry.

Individuals, visiting the site have to click on the iLike icon, select a board (wishlist), multiple boards or create a new board. The iLike icon turns pink when 'liked' ,and one can share their boards with friends on Facebook,Twitter or via email. For brides, the application helps create a wishlist for the wedding and also helps couples who are redoing their home.

Other features include the easy e-gift voucher and corporate gifting. International customers can also shop for Indiacircus products from over 200 countries through the website.

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First Published: Mon, February 11 2013. 14:25 IST