ORG-Marg and ACNielsen will launch a new decision support system initiative, in the form of the ACNielsen Advisor, tomorrow. This system is being introduced as the primary analysis and reporting solution for ORG-Marg's Retail Store Audit.
ORG-Marg's Retail Store Audit has been the main source of retail level data on consumer goods for the last four decades in India. The audit covers over 100 product categories from 30,000 retail outlets across 367 cities and 983 villages. ACNielsen Advisor helps in combining this local knowledge with a globally developed and demonstrated practice.
ACNielsen Advisor organises the retail store audit data into information via personalised reports and libraries which provides the user information critical to business success. ACNielsen Advisor is available in over 46 countries with over 11,000 users covering manufacturers, brokers, agencies and retailers.
The key benefit through the ACNielsen Advisor is that all reports are personalised to reduce time and effort. Besides this, information delivery is faster and reports, being targeted, help to address specific issues.
ACNielsen Advisor has three offerings -- ACNielsen Advisor Personal, ACNielsen Advisor Online and ACNielsen Advisor Interactive. The first offers a collection of personalised, pre-run and formatted reports that do not require database access. The second offering, ACNielsen Advisor Online, will enable users to have additional access to an intelligent business issue library with optimised data selections. ACNielsen Advisor Interactive will have users who will be trained to perform complex analysis from the updated database and generate customised reports.
It is possible to get reports in the usual 'office' formats of MS Word, Powerpoint or Excel. There is the option of HTML and web report formats and the usual hard copy reports besides.
