Pantaloon Retail plans to catch 'em young

Pantaloon Retail India, the Future Group's flagship enterprise, is launching Top 10, a brand exclusively for college students.

Inspired by Top 10 chartbusters or books that normally attract college students, the brand would include the best 10 styles and fashion collections for youth. The company is launching the first Top 10 store in Mumbai within a week.

Zahid Shaikh, chief of marketing, said, "Top 10 brand will have a special collection dedicated to colleges in Mumbai. It is well known that campus rivalry exists among college students and one always takes pride in wearing the college batch on their sleeves."

Meanwhile, Indus-League Clothing, a part of Future Group, inaugurated the first Mumbai store of Jealous 21, a denim wear brand targeted at women between 17 and 24 years of age, Jealous 21 offers a range of casual, club and denim wear collection in the middle and upper middle segment.

Apart from the department and lifestyle stores, the company plans to retail Jealous 21 through 120-130 stand alone outlets over the next 3 years.

K K Pant, managing director, Indus-League Clothing said, "Jealous 21 focuses on the young Indian women and stand alone stores will give a stronger identity to the brand.

In the first phase the company plans to open 16 Jealous 21 stores by June 2007 in 8 bigger markets such as Mumbai, Bangalore, Hyderabad, Delhi, Chennai, Kolkata, Pune and Ahmedabad."