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PLI scheme: Lava seeks to reboot with first locally made smartphone

Wishes to cash in on geopolitical situation, hopes anti-China sentiment will work in its favour

Hari Om Rai, chairman and founder of Lava International
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Hari Om Rai, chairman and founder of Lava International

Surajeet Das Gupta New Delhi
Hari Om Rai’s tryst with the mobile devices business began when LG Electronics offered him a pan-India distributorship for selling its mobile phones. The deal did not materialise, but after dabbling in selling fixed-line wireless phones with Chinese giant BBK for a while, Rai made his big move. In 2009, he roped in some partners and co-founded Lava International to manufacture mobile devices.

Rai admits that Indian brands such as Lava have had a dream run. Mobile penetration was growing month-on-month, and there was huge demand for 2G feature phones. Then came the smart phones, and Lava was amongst the