Saregama striking the right notes, going beyond music

The music firm is rising high on Carvaan, more revenues from streaming and a new film studio - is the turnaround for real?

You can teach an old horse new tricks. 

After years in the wilderness the Rs 227-crore Saregama, India’s oldest music firm, is on a winning streak. A hit product in Carvaan, more money from YouTube, streaming services and other online platforms are throwing up lots of cash. That is funding its re-entry into new music acquisition and films, the first of which is due for release this month. The first two quarters of 2017-18 have seen it hit Rs 146 crore in top line and analysts estimate the company will close with Rs 350 crore in revenues.

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