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Multi-Screen Media Private Limited (MSM), the network that runs channels Sony Entertainment Television,Max, Sony Pix, AXN, Sony Six and SAB, has elevated Saurabh Yagnik to head the English cluster of channels for the network. Yagnik already heads the network's English movie channel Sony Pix and will now also oversee AXN effective immediately. Sunil Punjabi, the current business head of AXN, will continue to manage AXN and will report into Yagnik.
Saurabh Yagnik, who joined the MSM group just over two years ago, has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving the English movie channel PIX to attain market leadership.
N. P. Singh, CEO, MSM, said, "WithSaurabh's deep rooted understanding of the English EntertainmentGenre, I am certain that he will chart a new and exciting journey forthe English Entertainment channels at MSM. We wish him all the best."
