Smile Vun Group, the digital media conglomerate, today announced the launch of PrecisionMatch, the only provider of audience data for display advertising.
PrecisionMatch has launched its operations simultaneously in three markets: India, South East Asia and UAE with 50 million unique users and around 60 per cent of internet users across India, Singapore and UAE across a variety of consumer segments.
“Display advertising is losing the ROI race to search and social media due to lack of targeting options. PrecisionMatch will plug this gap in the display advertising eco-system - by enabling advertisers to achieve higher ROI by facilitating them to buy audiences rather than sites or placements, by enabling advertisers to attract new user traffic to their site and enhancing and aiding consumer’s online experience by showing them only relevant ads,” Nitin Chowdhary, Business Head, PrecisionMatch.
PrecisionMatch will use Adobe Audience Manager to analyze the online behavior of consumers. Adobe will not only provide PrecisionMatch with technology but will also integrate it as a part of Adobe’s partner eco-system to deliver a complete digital solution to their customers in the region.
“Data targeted display can improve click through rate by 300 per cent and post click engagement by 200 per cent. In addition, the relevance of the audience improves significantly,” added Chowdhary.
With PrecisionMatch advertisers can extract and utilize data across categories such as Auto, Handsets, Online Buyers, Travel, Technology etc. At present, PrecisionMatch has audience data on different consumer segments across the 3 markets--India, smartphone and SUV buyers in India, Singapore holiday seekers and UAE- Auto enthusiasts and buyers.
“Over 50% of the web inventory globally is already on exchanges and this trend is accelerating. In APAC, it is estimated to be 5-10 per cent and is rising rapidly. Additionally, in APAC, that has about $700 million of display advertising spend, the supply of inventory outstrips the demand by at least 5 times. In such a scenario, buying the right impression is critical to drive ROI for which advertisers will need quality audience data. PrecisionMatch is our resolution to make display advertising more effective in APAC and UAE by means of targeting data without destroying the ROI.” said Manish Vij, Founder, Smile Vun Group.
