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Multi Screen Media (MSM) has appointed Vaishali Sharma as its new marketing & communications head for its Hindi movies and special events channel SONY MAX.
Sharma will take position vacated by Gaurav Seth, who was made marketing head of the Hindi general entertainment channel Sony Entertainment Television (SET) following the exit of Danish Khan.
She joins from English news channel Times Now, where she was serving as as Vice President, Marketing.
She has twenty year of experience spanning across various business verticals including brand and television channel launches, category creation, building brands in new media and adapting global strategies to bolster local brands.
She has also worked with BBC Global News and Walt Disney Television as head of marketing.
Neeraj Vyas, EVP & Business Head – MAX, said, “We are delighted to have Vaishali join the team at this important juncture and we are certain that her experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We look forward to a long and fruitful working association with her.”
