Subhiksha to roll out 80 stores in AP

Subhiksha retail chain is planning to launch 80 stores across Andhra Pradesh (AP) in the next four months at an investment of Rs 40 crore.

Of this target, it has already set up 53 stores as part of a soft launch in Hyderabad besides important cities in AP in the past few months.

The company is offering up to 10% discount on products across all the four verticals, namely telecom, supermarket, fruits and vegetables and pharmacy, R Subramanian, MD of Subhiksha, said.

"Our business model appears mainly targeting the middle income groups but our 10-year experience in Tamil Nadu gives a different picture...Sharp discounts on purchases are equally attracting upper middle classes as well. The major benefit coming from bulk purchases by the company was being directly transferred to the customers through discounting, Subramanian said.

Subhiksha's stores will have telecom divisions that will offer products and services to the mobile customers, he added.