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Women kirana partners lead deliveries for Flipkart in India's remote areas

The programme enables the kirana partners to make limited time-based deliveries contingent on their comfort and availability and has enabled large-scale participation from women

Topics
Flipkart | Kirana stores | e-commerce market

Peerzada Abrar  |  Bengaluru 



Flipkart
(Photo: Bloomberg)

Bilaspur district is located in the outer hills of Satluj valley in Himachal Pradesh. It has steep hills, owing to which there is limited retail coverage. Delivering products in hills comes with its own sets of challenges, such as strong winds and rains. It is this challenge that Sonali Thakur, a 20-year-old-student and a kirana delivery partner at Flipkart, is addressing by making products accessible to the customers living in the hills. Sometimes, Thakur has to travel by foot to deliver in areas not accessible by two-wheelers.

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First Published: Tue, July 26 2022. 19:58 IST

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