Leading online gaming portal, Zapak.Com, today said it has tied-up with DesiMartini.Com, a social networking site where young people can connect with each other, share photographs, videos, messages and engage in discussions, blogs and other interactive activities.
As a part of this association, Zapak.Com will power the exclusive gaming section on DesiMartini.Com and this game section will feature more than 70 games across genres like Action, Puzzle, Strategy, Racing and Sports.
"Today's youth is hooked to both gaming and social networking in a big way. We therefore believe that both of us complement each other and with such tie-ups we can cross-leverage on each other's audience and content,"Zapak Digital Entertainment's Chief Operating Officer, Rohit Sharma, said in a press release.
"We are constantly looking at providing our users with content and applications that engage them and promote interaction. This partnership will help us engage all the gaming enthusiasts on DesiMartini.Com," Firefly eVentures Limited (the New Media arm of HT Media Group which owns DesiMartini.Com), Business Head, Amit Garg, said.