Mp Set To Launch First Agri Brand On Oct 30

The Madhya Pradesh government, on October 30, will launch its first rural agri brand Vindhya in Indore and Bhopal.

The test launch will include chilli, coriander, turmeric powders and garam masala. At a later stage, papad, pickles, honey, atta, dalia, staples could be rolled out under the brand.

M S Banga, chairman of HLL, in presence of Digvijay Singh, chief minister, will officially launch the brand on October 30.