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Adidas expects boost in jersey sales from 2018 soccer World Cup in Russia

Adidas has since enjoyed a big comeback, taking market share from Nike in the United States

Reuters  |  Berlin 

Adidas expects a big increase in sales of soccer jerseys from the 2018 World Cup in Russia helped by its sponsorship of three of the top teams, the German sportswear maker's chief executive was quoted as saying on Saturday. "In football, we are the clear market leader worldwide and are sponsoring 11 teams at the World Cup next year," Kasper Rorsted told the Rheinische Post newspaper in an interview. "Overall, I expect a big increase in Adidas jersey sales in 2018 because of the World Cup. I hope that our teams go as far as possible. After all, we are kitting ...

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First Published: Sat, December 02 2017. 19:10 IST