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Samsung still market leader in S Korea; Apple's market share at record 28%

Apple sold 15 mn units of its iPhones in the same quarter, with its market share reaching a record high 28.3 per cent

IANS  |  Seoul 

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Samsung maintained their dominant market status late last year as iPhones expanded their presence in South Korea, an industry report said on Monday.

According to the report by industry tracker Strategy Analytics, the South Korean tech giant shipped 24 million units in the local market during the fourth quarter of 2017, reports Yonhap news agency.

The figure accounts for 46 per cent of combined shipments that is nine percentage points down from the same period a year earlier, the report said.

Apple, meanwhile, sold 15 million units of its iPhones in the same quarter, with its market share reaching a record 28.3 per cent.

The figure for the iPhone is 3.3 percentage points up from the same period a year earlier, said.

Samsung has been moving to maintain its market share through budget models.

In the market, shipped 77.3 million worldwide in the October-December months, overtaking Samsung Electronics, a separate report said.

captured first place with 19.3 per cent market share, nudging Samsung into second place, said.

The industry tracker said there was robust demand for the iPhone X, though iPhone volumes have been on the decline on an annual basis for five of the past eight quarters.

First Published: Mon, February 19 2018. 13:59 IST
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