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Volkswagen loses $10 bn in brand value


has lost an estimated $10 billion in since the emerged last week, according to "At Brand Finance's last calculation VW's stood at just over $31 billion, making it the world's third most valuable auto brand. The developments of the last few days will undoubtedly send this trend into reverse, resulting in $10 billion in lost The apparent ease with which the company's activities were uncovered makes it all the more astonishing that VW was willing to endanger its most valuable asset," David Haigh, CEO of brand valuation and strategy consultancy Brand Finance, said.

First Published: Fri, September 25 2015. 00:07 IST