Answers to last week's quiz (#189)

 

1. Which experience during the 26/11 attack in Mumbai has been made into a case study at Harvard Business School? Also name the management concept being related to it. 
   The Harvard study is called “Terror at the Taj Bombay: Customer-centric Leadership”. It centres on “why did the Taj employees stay at their posts, jeopardising their safety in order to save hotel guests”.
   
2. Ambuja Cements is linked to the “I Can” phrase and philosophy. Which company uses the baseline “We Can”?
   ca technologies (Computer Associates)
   
3. Who said this: “You can’t be too fuzzy… You’ve got to stay positioned cleanly in the mind”?
   Al Ries and Jack Trout
   
4. Which bank in India has opened its first lock-free branch and why?
   UCO Bank at Shani Shinganapur in Maharashtra
   
5. Which brand came out with a book titled We Love Hair to commemorate 111 years of innovation and its existence?
   Schwarzkopf, the German brand now part of Henkel
   
6. Whose wines are aptly named Director’s, Archimedes, Director’s Cut and Sofia?
   Wines from Francis Ford Coppola’s winery in California
   
7. Way back in the mid-1960s this brand produced the largest sweet in the world weighing 64 kilos and was exhibited at New York. Name the brand and its current owner.
   Halls, now a Cadbury’s brand
   
8. An advertisement based on George Orwell’s 1984 was shown at the 1984 Super Bowl game to launch a product. This year a rival rolled out an ad campaign at the Super Bowl on the same theme for a similar product. Name the two companies and their products.
   Apple’s launch of Macintosh in 1984. Motorola used the same theme to take a dig at Apple’s iPad while introducing Tablet Xoom
   
9. Which alcoholic beverage gets its name because of Prince Charles Edward Louis Philip Casmir Stuart, commonly known as Bonnie Prince Charlie or the Young Pretender, was the Jacobite pretender to the thrones of England, Scotland and Ireland?
   The 100 Pipers Scotch Whisky. It is named after the 100 pipers who accompanied Bonnie Prince Charlie to war.
   
10. Identify the brand from the logo and its popular limited edition annual publication that gets sold no sooner than it is released.
    
    Ryan Air’s cabin crew charity calendar. Its female cabin crew poses in swimsuits and the proceeds out of the sale of these calendars goes to charity. 

There were no all-correct entries for the strategist quiz #189