Answers to last week's quiz (#197)

 

1. Which brand plans to release a game in which the players will move a ball through an obstacle course using only the power of their minds? Opponents at play must use headsets that pick up brainwaves to levitate and move the ball to opposite ends of the board. 
   Mattel’s Mindflex Dual to be launched in August 2011 
    
2. Which brand’s label proclaims that the product is made from “tension free” cows?
   Desi ghee from Organic India 
    
3. During the mid-1980s a pioneer in this business started a retail chain and named it after Italy’s largest newspaper. Name the retail chain and its founder.
   Howard Schultz quit Starbucks in 1985 and started a coffee house chain by the name IL Giornale because Starbuck’s owners were not convinced with the espresso bar concept. Subsequently, Schultz acquired Starbucks and rest is history. 
    
4. During the 2006 Soccer World Cup a brand renamed itself “Believe” in support of the English Football team. Name the brand. 
   Mars chocolate bars 
    
5. Out of the seven brothers who founded this company one was a painter while the others were involved in engineering. The painter brother designed the company’s trademark logo by borrowing the idea from the statue of Neptune located at the city square in Bologna. Name the brand.
   The Maserati’s Trident 
    
6. When innovation and imitation unite for strong strategic purposes, the result is _______. Fill in the blank and also name the person who coined this term.
   Imovation. Oded Shenkar, a management professor and author of the book Copycats. 
    
7. Which brand was allowed to start its sales in India in return for mangoes being permitted to be sold in the United States?
   Harley Davidson 
    
8. Which Indian brand launched in 1989 is being revived now with an Indian Olympic Gold medalist as its brand ambassador?
   The Alpha Luggage brand from VIP has roped in boxer Vijender Singh as its brand ambassador 
    
9. Which brand is sometimes informally called MickeyD’s?
   McDonald’s 
    
10. What does the mascot below represent? The entity which owns it also has a list of partners called brothers and sisters.
    The alien-faced mascot of Reddit, a social news website, owned by Conde Nast digital

There were three all-correct entries for the strategist quiz #197. The winners who will receive a copy of The Quest For Global Dominance are: Harini V, Hyderabad; Krishan Chand Jain, Meerut; and Aman Jain, Hoshiarpur. Harini V also wins Rs 2,000.