Answers to last week's The Strategist Quiz (#271)

 

1. What carries the following brand names — White Star, Steerage, Lifeboat, Anchor, and Capt. Smiths? 
   Beers made by the Titanic Brewery in the UK. It was founded in Burslem Stoke on Trent in 1985 very close to Etruria where Edward John Smith, the Captain of the ill-fated Titanic was born 
    
2. Who said this- “I don’t know why we call it a mouse. Sometimes I apologise. It started that way and we never did change it”?
   This remark was made by Douglas Engelbart, Inventor of the mouse in 1968 
    
3. Whose motto in Sanskrit reads: Bahujan Hitaya Bahujan Surkhasya? When translated it means, to promote happiness and welfare of the masses through education, information and entertainment.
   All India Radio 
    
4. This person got two opportunities his way, which helped him discover a new product. First when he was asked to find a material to make plastic gun sights during World War II and nine years later when he was at Eastman Kodak he was assigned to develop a new material for jet plane cockpits. Name the person and the product he invented?
   Hary Coover, inventor of Superglue. He discovered it when he used an acrylic resin called cyanoacrylate 
    
5. In business management what is “the118”? 
   The elevator pitch. It was coined by Jeffrey Hayzlett, a former chief marketing officer at Eastman Kodak, now a consultant and the author based on the fact that 118 seconds is the average length of an elevator ride in New York City. Using this as a guide, one has got less than two minutes to deliver a winning elevator pitch for your amazing new idea 
    
6. The chairman of which company in the annual report for the year 2011-12 stated that his company was working on a “Holding Pattern”? What does that mean?
   Vijay Mallya stated this in the Kingfisher Airlines 2011-12 annual report. In aviation parlance, an aircraft is said to follow ‘holding pattern’ when it makes several mid-air turns waiting for landing clearance, or to avoid hitting other plane 
    
7. The founder of this company was the captain of the US team that won the America’s cup three years before he launched his company. In 1979, he was thought to have perished in a storm at sea while participating in the fastnet race. He survived and skippered his 61 foot yacht Tenacious to a corrected-time victory. Name him and the company he founded.
   Ted Turner, founder of CNN 
    
8. What is the term used to describe collaborative sharing of web content organised around one or more particular themes or topics?
   Social Curation 
    
9. With which brand is the 7-Election campaign linked and what is it?
   The 7-Eleven retail store chain in the US. It uses different coloured coffee cups branded as Obama and Romney to gauge the voter’s preferences for democrats and republicans. It has been doing this in some form or another since the 2000 election. Some pollsters have noted that 7-Eleven’s running tally is surprisingly accurate 
    
10. Identify the brand from the caricature in this visual?
    Smith and Jones. Its range includes Sauces, Pastes and the Masala Masti Noodles 
    

 

Namita Taneja from Faridabad wins Rs 2000. The winner of the cash prize was chosen by drawing lots.