We all hate rejection. This time it is a cocoa bean crying for attention as it is cast off by a cocoa bean expert during a selection procedure. Sounds hilarious? Well, it is the creative route chosen by Cadbury in its latest commercial for Bournville. This is to drive home the message that the dark chocolate brand is crafted from the finest cocoa beans of Ghana (Africa) ensuring no compromise on taste.

<p><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>Bournville targets the sweet spot</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; '>Cadbury

Bournville targets the sweet spot

Cadburys renewed investment in its dark chocolate brand isnt surprising

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