Brand Sachin needs a few tons

Brand Sachin needs a few tons

Nayantara Rai / New Delhi February 04, 2006

As Sachin Tendulkar fell to his knees trying in vain to keep out a ball that went on to hit the timber, several questions arose about his future as brand ambassador.

While these remain just questions, there is a legion of Tendulkar fans out there balking at any suggestion that his brand value will ever diminish