Today start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what's happening. To master this, an Accenture report on big bang disruption identifies four stages in the innovation lifecycle.
The first is singularity: find visionaries who see the future more clearly than you. Then choose just the perfect moment to enter a new ecosystem. Practice combinatorial innovation directly in the market, collaborating with suppliers, customers, and investors - who may be one and the same. The second is big bang: Prepare to scale up from being an experimental brand to global brand in the space of months. Third is 'big crunch': Anticipate saturation in the market. Fourth is entropy: companies trapped in their own blackhole often find their best hope is to shut down their business and transform into a supplier for innovators in ecosystems emerging elsewhere.
The report says the most valuable asset is speed and how fast you can outrun others.