Business Standard

The Strategist Quiz (#212)

Gaurav Sri Krishna  |  New Delhi 


  1. He is known as “any time, any quantity man”. Name the person and his company which were in the news recently. 
  2. This Indian brand bears the name of the title of a Mario Puzo book. It is manufactured by a company that was set up in the 1960s. Name the brand and the product category it belongs to. 
  3. Name the brand that has used steel from the Titanic, dust from the moon and ash from the Eyjafjallajökull volcano, and has incorporated them in its product range. 
  4. This company, which was a year old in 2007, was a strategic acquisition for one of Twitter’s competitors. Post acquisition it was abandoned and its service is maintained by volunteer engineers of the company that bought it on their spare time. Name it. 
  5. This product moved ownership from Satellite Systems International to Novell and then to Corel. Name it. 
  6. Which company’s corporate responsibility mission is “Commitment to Playing Responsibly”? 
  7. What is common to TCS, New Balance, Chipotle and The North Face? 
  8. What word was contributed to the English language by the Seventeen magazine that was first published in the US in 1944? For marketers it is a category by itself. 
  9. This breakthrough theory grew out of a consulting assignment for a firm that was trying to help a semiconductor manufacturer in the US understand the industry’s chaotic pricing behaviour way back in the mid -60s. Name the concept. 
  10. Whose corporate identity is represented by the image below?



Ten all-correct entries will receive a copy of Andrea Sigetich and Carol Leavitt’s Play To Your Strengths published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@ All entries must carry the postal address of the contestant. Last date for receiving entries: August 2. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.

First Published: Mon, August 01 2011. 00:13 IST