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Ex-Microsoft India JMD Hemant Sachdev among those joining VuLiv Board

ANI  |  New Delhi [India] 

In a bid to strengthen the core leadership, offline OTT entertainment platform, VuLiv Player, on Wednesday announced the appointment of Sachdev, former JMD, Ambika Srivastava, former CEO, and Rajive Chandra, former Director Strategy and Development, Electronics, as the company's advisory Board of Directors.

As strategic advisors, the trio will bring global expertise and in-depth industry knowledge to support tech enthusiast of VuLiv Player, thereby providing mentorship, guidance and assistance to achieve the vision of VuLiv becoming the next screen.

With 30 years of experience in consumer marketing and experience in global leadership positions in key areas of and business, Sachdev also worked with and Limited in the past.

As a to VuLiv, will bring his consumer facing insights in leading the company's marketing strategy to enable top-line growth and exponential customer engagement.

Ambika Srivastava, who also has 30 years of industry experience in the field of advertising media, has launched various global brands in Her last few assignments in the include stints with Vivaki Exchange, Zenith Optimedia, and Discovery Channel.

As a to VuLiv, Ambika will be playing a pivoting role in driving and innovation initiatives for the brands.

Meaanwhile, has worked with Motorola, Dell, and Tom Tom, and will be helpful to drive growth in Rajive is well known for his successful run at Dell, where he ran a USD 600 million profit centre in ASEAN Markets as well as a USD four billion for a decade in as Asia

As a to VuLiv, he will be guiding the team on Data science and pattern recognition science to understand the behaviour of consumer and build a personalised unified recommendation engine for the platform.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, January 03 2018. 15:45 IST