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Firefox Bikes rekindles #EverydayAbility campaign to showcase potential of persons with disability and promote inclusive hiring

ANI  |  New Delhi [India] 

Bikes organized a wall-climbing activity at Arun Samant Climbing Wall in Goregaon, The event witnessed the participation from riders and Persons with performing adventure sports together.

This event is the first of six events planned through the year 2018-19 as part of Bikes' CSR program. The campaign is conceptualised by Volunteer4India and organized by Adventure Beyond (ABBF).

Now in its second year, the #EverydayAbility campaign continues to dispel misconceptions surrounding Persons with (PWDs), proving that is not an impediment to adventure. Through #EverydayAbility campaign, Firefox Bikes hopes to facilitate both systemic and individual change - for greater participation of PWDs in regular workforce.

This year, Firefox Bikes will conduct #EverydayAbility events across Mumbai, Ahmedabad, Chennai, Kolkata, Bengaluru, and These events would witness activities such as inclusive para-motoring, rock climbing, water sports, rappelling, and trekking. The brand aims to deepen its engagement with NGOs and social impact organizations working to empower PWDs in each of the cities, in the process engaging the Firefox Riders & Dealers in each city with this eye-opening initiative.

"Last year's resounding success of #EverydayAbility has given us the momentum to push forward with this iconic campaign." He added, "We were overwhelmed to see the potential of PWDs during these events. I am confident that they would prove to be real assets if they are given opportunities to join regular workforce," said of Firefox Bikes, Aditya Munjal.

Leading by example, at the end of last year's campaign, Firefox Bikes have hired Persons with Disability in their own workforce and will continue inclusive & hiring across the organization this year. Through this campaign, Firefox will motivate their partners, dealers, and other corporates to consider inclusive hiring. This initiative has also introduced hiring practice training & process changes necessary for hiring at the workplace for Firefox Bikes.

The #EverydayAbility series has previously taken place in Gurgaon, Mumbai, Bangalore, Chennai, and The unique initiative is conceptualized & managed by Volunteer4India, an that seeks to create an ecosystem of co-working volunteers, corporates and educational institutions committed towards various social causes.

#EverydayAbility is an initiative which hopes to build an ecosystem grounded in the principles of dialogue, acceptance, and equality of all. Through various events hosted across India, Firefox Bikes hope to facilitate both systemic and individual change - inclusive workspaces for PWDs while simultaneously fostering attitudinal change via conversations that shatter stereotypes.

This collaboration between Firefox and ABBF is facilitated by Volunteer4India, an that seeks to create an ecosystem of co-working volunteers, corporates and educational institutions committed towards various social causes. With Firefox and ABBF, they seek to facilitate long-term conversation between PwDs and able-bodied individuals through long after the end of the event. Given the shared vision and unwavering commitment of all three organisations, this collaboration could spark larger social change, one that mainstreams conversations about disability and allows PWDs to truly partake of inclusive and accessible spaces.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, May 26 2018. 13:45 IST
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