In a bid to promote biking in India, leading leisure biking company Firefox bikes has come up with cycle insurance by tying up with Toyota Insurance, which lets you cover your valued cycling possessions against the unforeseeable.
In today's fast-paced life and ever-growing economy, one must do all he can to keep up. And no matter how much times might change, the demand for bicycle is always high. Owning a bicycle is a sensible and economic decision, and not to mention, it is also a convenient way to beat the heavy and congested city traffic.
It is easier to navigate a bicycle as compared to navigating a car, and bicycle can also be used at anytime of the day without having to think about its size and maneuverability in the traffic.
With the increasing pollution across the country, people have chosen to be smarter and drop the petrol and diesel vehicles. Opting for a bicycle over a car is beneficial in all ways, be it health or economic betterment just choosing a bicycle over other vehicles does it all.
With such a large number of people actually dropping their luxurious cars and choosing bicycles for a cleaner environment comes a great responsibility for bike brands to up their services and provide security for the bikers.
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With this thought, Firefox has initiated cycle insurances to protect the loss of customer in case of theft and in turn give the riders mental peace. Firefox being a brand with high end premium Bikes, is always at risk of theft.
To eliminate such events and give the riders a tension free environment the insurance woks. The insurance covers the bike for three years for theft.
The market size is growing gradually as people are getting more aware about the benefits of bike insurance. Every bike above Rs. 10,000 should be insured in order to avoid theft cases. The estimate number of cycle insurance done till date is approximately 4500.
"As the government of India promotes the residents to use environment friendly vehicles like bicycles, electronic scooters etc through campaigns like Odd/Even and Car free day, It is our responsibility as a brand to provide our customers the best product as well as the finest cover for them to be mentally secure. We have done approximately 4500 bikes insurances till date," said CEO Firefox Bikes, Shiv Inder Singh.
"With addressing so many cases of theft in the country, it was our major concern to serve our customer with an insurance that could keep the bikes secure and the Riders tension free. The best part about this initiative is that we are providing insurance for all the models," he added.
"It is a huge initiative by Firefox in terms of product security for the customers. All the riders will now have mental peace as they will be covered with insurance. On the other hand this initiative will benefit the sales of the brand," said Marketing Head Firefox Bikes, Ajit Gandhi.
