The logo of computer chip manufacturer Intel will be printed on the inside of Barcelona players' shirts as part of a unique sponsorship deal, according to reports.
According to Sky News, it is hoped that the Intel Inside branding will be revealed when a player lifts his shirt to celebrate scoring.
The team's superstars including Lionel Messi and Andres Iniesta would be under no obligation to display the logo, Barcelona officials told a news conference.
Manel Arroyo, the club director responsible for media and sponsorship, declined to say how much the four-year deal was worth, the report said.
However, Spanish media and Forbes magazine have estimated that Intel would pay around 15 million pounds for the length of the deal, the report added.
It is Intel's first move into football sponsorship, and the firm is set to provide technology to players and coaching staff as part of the tie-up, the report further said.
Barcelona is the second-richest football team in the world with 384 million pounds in annual revenue, the report mentioned.
