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Narcissistic individuals use social media for self-promotion

ANI  |  Washington D.C. [USA] 

A new statistical review of 62 studies with over 13,000 individuals has found that narcissism has a modest but reliable positive relationship with a range of behaviors.

The article has been published in Psychology of Popular Media Culture journal.

The largest effects were with the number of friends/followers narcissists had and frequency of status updates, followed by selfie postings, according to University of psychology researchers.

The two strains of narcissistic behavior-- grandiose narcissism and vulnerable narcissism--showed different relationships to use.

"The stories you have heard about grandiose narcissism on are probably true," said senior study author Keith Campbell from UGA Franklin College of Arts and Sciences in

Grandiose narcissism, the more extroverted, callous form, positively related to time spent on social media, the frequency of updates, number of friends/followers, and the frequency of posting selfies.

Vulnerable narcissism, the more insecure form, did not show any relationship to social media, but there was relatively little research on this form of narcissism.

Campbell, co-author of the best-selling "The Narcissism Epidemic," noted that when you engage with social media, you are engaging with more narcissism than might really exist in the world and this might distort your view of the world as being more narcissistic than it is."

"This is not evidence that social media causes narcissism or vice versa. Theoretically, we suspect that individuals with pre-existing narcissism are drawn to social media, but the present evidence only establishes that the two are related," said study's lead author Jessica McCain.

"Networks on social media aren't designed by people in Silicon Valley," Campbell said. "They are built one link at a time by users. And narcissists seem to be central to this build-out.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, December 02 2016. 12:48 IST