NITI Aayog on Friday announced the signing of a Statement of Intent (SoI) with Sushant Singh Rajput, to collaborate and support NITI's flagship initiative, the Women Entrepreneurship Platform (WEP).
The agreement was signed in the presence of Amitabh Kant, CEO, NITI Aayog by Anna Roy, Adviser (Industry), NITI Aayog and Sushant Singh Rajput.
"NITI Aayog has always emphasised the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his work and as a youth icon, embodies the energetic and spirited masses shaping the country's growth narrative today. As brand ambassador of WEP, which already includes over a 1,000 women entrepreneurs, this partnership will further drive our mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country," said Amitabh Kant, highlighting the importance of including young role-models in popularising government initiatives.
Sushant Singh Rajput and Varun Mathur, through their recently launched company Innsaei Ventures, shall be setting aside a corpus of Rs. 20 crore, which shall be invested in startups established by women entrepreneurs.
"I am honoured to be associated with NITI Aayog and be a part of India's transformative journey. NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women Entrepreneurship Platform and revolutionising the cashless economy by introducing a simple digital payments app - Bharat Interface for Money (BHIM). As a brand ambassador, it gives me an opportunity to drive the Digital India movement and support women entrepreneurs in India," said Sushant Singh Rajput.
He will also be promoting NITI Aayog's digital payments campaign which looks towards transforming India into a less-cash economy.
The actor will endorse the Women Entrepreneurship Platform and encourage use of BHIM application by appearing in various video, print and social media campaigns of NITI Aayog.
He would also be supporting NITI Aayog in promoting the Women Transforming India Awards 2018, the theme for which is 'Women and Entrepreneurship' and whose nominations are currently ongoing.
With a collective vision of empowering people and communities, this partnership will see NITI Aayog and Sushant Singh Rajput work together to emphasise the government's commitment towards building an inclusive, digitally-empowered, entrepreneurial India.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)