Posh set to introduce 'lifestyle brand' for clothing stores

Victoria Beckham is reportedly planning to open up a department store with a lifestyle brand to sell clothes and other lifestyle items to the masses.

Sources have revealed that the former Spice Girls star has decided to branch her label out of its very upmarket roots and will be able to crack the mid-range department store market, Radar Online reported.

Insiders claimed that the 39-year-old wife of former footballer David Beckham has finally admitted to herself and her team that she would like to conquer a store such as Macy's and not just be known for high-end clothing.

Sources added that Victoria's new strategy is to really show young women how they can live like her and to come up with a big lifestyle brand to get in the department stores.