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Proposed UK law seeks to ban under-18 from hitting 'Like' on social media platforms

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UK does not want its teens hitting the "Like" or "Heart" buttons on platforms such as and to prevent advertisers from collecting data on youngsters.

The regulatory body, (ICO), has proposed new rules for platforms in a bid to keep users under the age of 18 by making their personal information, likes or dislikes, more private, reports.

The ICO has asked and to disable the "Like" buttons on posts for anyone younger than 18. The regulatory body has also asked the to disable location tracking by default for the young users and prompt it more obviously when it is enabled.

ICO's list of proposals also includes setting privacy settings to the highest level by default to minimise the intrusion of harmful content or people. It also seeks to include notifications to the under-18 users if parental controls or activity tracking is active on their accounts.

Most importantly, the ICO discourages companies from using deceptive nudging practices to trick young users into sharing more information about themselves.

The regulatory body is also asking companies to refrain from using deceptive language, provide options for sharing data where the Yes button is much larger than the No button making it an accidental choice, among other practices which jeopardise teens'

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, April 15 2019. 22:07 IST