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Sports consumption soars, UC Browser generates 10 Crore views for Cricket content

ANI 

UC Browser, world's No 1 third-party mobile browser and a content platform, has seen an extensive engagement of content consumers during the recently-concluded 2019.

UC Browser, part of and Entertainment Group, has generated close to 10 Cr views for its coverage during the course of the IPL. UC Cricket, UC Browser's in-app channel for content aggregation, offers all-in-one live content, including live scores, news, videos, photos, live commentaries and more. This IPL, partnered with legendary cricketers and to offer exclusive cricket-related short videos, GIFs and memes and more.

According to data traffic on UC Browser, the most popular match of the IPL season was between Kolkata Knight Riders v/s held on March 24th 2019, wherein Russell and Shubman Gill smashed an IPL record of 53 runs in 16 balls. Eventually, became the most talked about of the season. Following up, the most talked about team of the season was and Virat Kohli has been the most popular

Over the years, IPL has become one of the prime cricket leagues globally. Catering to its wide user base, UC, over the years, has managed to generate rich and enjoyable localized cricket content through multiple methods including exclusive commentary, short videos, score updates, memes, GIFs and more.

UC also launched UC Cricket Fun Columns with exclusive commentary and inputs from Users not only got their complete cricket fix on but also enjoyed the frenzy along with and and won big through the Play & Win Game on

Furthermore, with the intent to take this experience deeper and wider into India, UC Browser also created special engagement opportunities for its users through the UC Miss

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, May 13 2019. 18:03 IST
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