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YouTube adds new AR feature to help you pick lipstick while watching beauty vloggers

ANI  |  Internet 

Not sure if the lipstick shade your favourite YouTube beauty vlogger is wearing will suit you? The video platform is offering a new feature to help you out.

YouTube is introducing AR Beauty Try-On, a feature that allows viewers to virtually try on makeup while following along with YouTube creators, the official blog explained. M.A.C is one of the first brands to offer AR-based trials via beauty vloggers.

YouTube is also getting interactive 3D assets to display ads through Swirl, its first immersive display format. It promotes a more informed shopping experience by allowing users to directly zoom in or out, rotate a product, or play an animation. The new tools will be available to brands and advertisers this summer.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, June 19 2019. 19:47 IST